Chapter 3: Decision making to improve marketing performance

A-level BusinessAQA / OCR / Pearson Edexcel / Eduqas-WJEC14 topicsHigher

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Releases 1 August 2026

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A-Level Business: Decision Making to Improve Marketing Performance - Authored Long Answer Questions

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4 questions43 marks64.5 min

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5 markscalculatestandardAQA / OCR / Edexcel / Eduqas

BUS03: JD Sports data for Decision Making to Improve Marketing Performance

Measure with unit	Year 1 value	Year 2 value
Market share (%)	18.5	20.1
Online revenue (GBPm)	770	840
Average selling price (GBP)	54	58

BUS03A JD Sports is reviewing segmentation, market research, PED, product portfolio and marketing strategy. Calculate the requested business measure and interpret it for managers.

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9 marksanalysehardAQA / OCR / Edexcel / Eduqas

BUS03: JD Sports data for Decision Making to Improve Marketing Performance

Measure with unit	Year 1 value	Year 2 value
Market share (%)	18.5	20.1
Online revenue (GBPm)	770	840
Average selling price (GBP)	54	58

BUS03B Analyse one way JD Sports's segmentation, market research, PED, product portfolio and marketing strategy decision could affect its competitiveness in sports-fashion retail in the UK and Europe.

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20 marksevaluatesynopticAQA / OCR / Edexcel / Eduqas

BUS03: JD Sports strategic case evidence

JD Sports, 2026

Market share (%): 18.5 to 20.1; Online revenue (GBPm): 770 to 840; Average selling price (GBP): 54 to 58

BUS03C Evaluate whether JD Sports should prioritise segmentation, market research, PED, product portfolio and marketing strategy as part of its long-term strategy.

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9 marksrecommendsynopticAQA / OCR / Edexcel / Eduqas

BUS03: JD Sports strategic case evidence

JD Sports, 2026

Market share (%): 18.5 to 20.1; Online revenue (GBPm): 770 to 840; Average selling price (GBP): 54 to 58

BUS03D Recommend how JD Sports should respond to the evidence on segmentation, market research, PED, product portfolio and marketing strategy. Justify your answer using the data.

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2. Managers, leadership and decision making

4. Decision making to improve operational performance

Key learning objectives

Understand the key principles behind Decision making to improve marketing performance.
Apply these ideas to exam-style questions.
Recall the essential definitions and key terms.