Chapter 9: Strategic methods: how to pursue strategies

A-level BusinessAQA / OCR / Pearson Edexcel / Eduqas-WJEC10 topicsHigher

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A-Level Business: Strategic Methods: How to Pursue Strategies - Authored Long Answer Questions

Examiner-style long-answer practice with automatic marking, improvement advice and ProofCoach tracking.

4 questions43 marks64.5 min

standard / hard / synoptic

5 markscalculatestandardAQA / OCR / Edexcel / Eduqas

BUS09: Rolls-Royce plc data for Strategic Methods: How to Pursue Strategies

Measure with unit	Year 1 value	Year 2 value
Revenue (GBPbn)	13.5	16.5
Market share (%)	31	34
ROCE (%)	8.0	11.2

BUS09A Rolls-Royce plc is reviewing organic growth, acquisitions, joint ventures, outsourcing and integration risk. Calculate the requested business measure and interpret it for managers.

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9 marksanalysehardAQA / OCR / Edexcel / Eduqas

BUS09: Rolls-Royce plc data for Strategic Methods: How to Pursue Strategies

Measure with unit	Year 1 value	Year 2 value
Revenue (GBPbn)	13.5	16.5
Market share (%)	31	34
ROCE (%)	8.0	11.2

BUS09B Analyse one way Rolls-Royce plc's organic growth, acquisitions, joint ventures, outsourcing and integration risk decision could affect its competitiveness in aerospace engines and long-term service contracts.

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20 marksevaluatesynopticAQA / OCR / Edexcel / Eduqas

BUS09: Rolls-Royce plc strategic case evidence

Rolls-Royce plc, 2026

Revenue (GBPbn): 13.5 to 16.5; Market share (%): 31 to 34; ROCE (%): 8.0 to 11.2

BUS09C Evaluate whether Rolls-Royce plc should prioritise organic growth, acquisitions, joint ventures, outsourcing and integration risk as part of its long-term strategy.

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9 marksrecommendsynopticAQA / OCR / Edexcel / Eduqas

BUS09: Rolls-Royce plc strategic case evidence

Rolls-Royce plc, 2026

Revenue (GBPbn): 13.5 to 16.5; Market share (%): 31 to 34; ROCE (%): 8.0 to 11.2

BUS09D Recommend how Rolls-Royce plc should respond to the evidence on organic growth, acquisitions, joint ventures, outsourcing and integration risk. Justify your answer using the data.

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8. Choosing strategic direction

10. Managing strategic change

Key learning objectives

Understand the key principles behind Strategic methods: how to pursue strategies.
Apply these ideas to exam-style questions.
Recall the essential definitions and key terms.